Full Service Is Back — And It's Powered by Tech
Full-service research is rebounding. Not only are more companies bringing their capabilities into the full-service space, but the most successful are blending primary research, analytics, and technology to gain new clients and build new barriers to retain them.
Staff Cuts Continue, Except Where Tech Is Evolving
Despite staff replenishment at the end of the pandemic, most supplier segments are still reporting unusually high levels of staff reductions. But the bleeding has slowed for tech and data-focused firms, suggesting a link between smart automation and resilience. Is your organization building the right capabilities to stay competitive?
Research vs. Analytics: Divided or Converging?
Market researchers still prioritize service and relationships. But data and analytics professionals are looking for tech-first, scalable partners. Do different mindsets create barriers to collaboration? Do you know what your colleagues or prospects really need?
June 10, 2025 | 1 PM ET
ONLINE
Free to Attend
Your Inside Look at What's Driving Change in Insights
The 2025 GRIT Insights Practice Report is packed with data and commentary on how the insights industry is evolving, from how buyers are evaluating partners to how suppliers are evolving to stay competitive. But what should you do with all that information?
Join us at the GRIT Insights Practice Forum, a free virtual event designed to help you break down the most important findings from the report. Hear directly from the team at Greenbook and featured commentary providers as they share their perspectives, answer your questions, and unpack what these trends mean for your work.
Whether you're looking to benchmark your strategy, validate a direction, or just stay ahead of the curve, this forum will give you the context and clarity you need to turn GRIT data into action.
EXPERT COMMENTARIES
The GRIT Forum takes the compelling findings of each report segment and elevates them with the wisdom of industry experts.
These deep-dive sessions, facilitated by acclaimed market research leaders, promise to animate the research with real-world perspectives and interactive discussions.
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What’s Inside:
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