AI Is Inevitable
Despite well-founded and widespread concerns, insights professionals expect to use AI for work and expect the latest technology to be integrated into their offerings.
Data and Analytics: Power Plus Division?
The pandemic accelerated growth of different kinds of data and ways to analyze it, but some fear there are now at least two powerful silos in their organization, with analytics and market research competing for management's favor.
Faster & Cheaper...but Better?
With stakeholders pressing for research that is faster and cheaper, many on the buyer and supplier sides are concerned about their ability to deliver value as well as stakeholders' understanding of what it takes to achieve value and properly fund it.
Outsourcing Research Expertise
Almost every type of supplier names market research expertise as the highest or second-highest priority skill to develop, but it's a distant third among buyers behind business knowledge and tied with two other skills. Meanwhile, some suppliers have doubts about how much their direct clients understand it.
October 31, 2023 — 1 p.m. ET
Free to attend
Virtual
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Major Themes in This Year's Report
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