Generative AI Replaces Work Processes
GenAI adopters are using it not only to supplement their work but to replace entire processes. Brand-side analytics, strategic consultancies, and full-service research and technology partners are leading the revolution.
Exceptional Insights Work Depends on Stakeholders
Brand-side researchers who consistently produce standout work do something others don’t: they involve stakeholders early and late in the project cycle. Because stakeholder collaboration ensures business relevance while streamlining socialization of insights, researchers gain new efficiencies so they can reallocate resources where they matter the most.
Full-Service Research Continues to Attract and Grow
Despite pre-pandemic expectations strategic consulting would take over the supplier-side, full-service research has emerged as a safe haven post-pandemic, especially for suppliers. It continues to grow more diverse, attract larger companies, and functions as the leading model for those looking to scale.
Analytics Grabs Executive Attention
Executive involvement in brand-side research peaked at 60% pre-pandemic, but lately the executive team has become more enamored of analytics - while only a minority of researchers report their engagement.
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November 19, 2024
Virtual | Free to attend
Register now to watch on-demand
The Insights You Need To Transform Your Business — Straight From The Experts.
Join us for a focused discussion on the key insights from the GRIT Business & Innovation Report. This event will feature panel sessions on critical topics like the role of generative AI in transforming work processes, the evolving landscape of full-service research, and how stakeholders can drive better results. You’ll hear directly from industry experts who contributed to the report and can engage in live conversations on the future of research.
This is your chance to learn how to apply the latest trends to your work. Whether it's leveraging AI to handle unstructured data or understanding the shifting focus toward analytics, this event will provide the knowledge and strategies you need to stay competitive.
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Major Themes in This Year's Report
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