of attendees were HIGHLY SATISFIED
with speakers

of attendees would STRONGLY RECOMMEND IIEX to a colleague

of attendees used IIEX takeaways to INFLUENCE STRATEGIC DECISIONS

Join us at IIEX to find inspiration,
make connections, and discover solutions
to grow insights through innovation.

See the future at the Insight Innovation Exchange. For more than a decade, IIEX events have revealed emerging best practices and technology that nurture insights functions, businesses, and careers.

Join us on February 18-19, 2025

IIEX APAC 2025 is the premier event for forward-thinking professionals in the Asia Pacific insights community. This is where tech pioneers, brand strategists, and those seeking to advance their careers and businesses in market research, analytics, and insights gather.

IIEX APAC offers a unique platform to dive into innovative concepts, participate in engaging discussions, and experience interactive demonstrations. Here, you'll encounter the latest advancements in technology, methodology, and emerging trends that are redefining the insights landscape.

During two power-packed days, you’ll find yourself engaged in thought-provoking conversations on critical subjects like integrating automation in research, the intersection of aging and technology, the influence of gaming on digital communities, and strategies to convert insights into impactful actions. Seize this chance to be at the forefront of the future of insights and maintain your edge in our ever-evolving industry.

Join us on February 18-19, 2025

Why attend

Explore Groundbreaking Innovation

Uncover emerging trends and advanced tools that are redefining the boundaries of market research and setting new industry standards.

Strengthen Your Professional Network

Get connected with hundreds of the most forward thinkers in the industry, and forge powerful connections that will last long after the event.

Future Proof Your Business Strategies

Discover the innovations, methodologies, and forward-looking practices that are critical for the growth and sustainability of your insights-driven business and career.

Who should attend

Brand-side Business Leaders

Brand-side Insights Professionals

Supplier-side Business Leaders

Supplier-side Insights Professionals

Marketing Professionals

Client Service Managers

Product Managers

Insights Startup Teams

University Students

Build your business case for insights work that convinces stakeholders to invest in it.

Learn how to reduce costs, increase productivity, and deliver more valuable insights.

Forge strategic partnerships and expand your network.

February 18-19, 2025 Bangkok

Brand-side Business Leaders

Build your business case for insights work that convinces stakeholders to invest in it.

Learn how to reduce costs, increase productivity, and deliver more valuable insights.

Forge strategic partnerships and expand your network.

Brand-side Insights Professionals

Get ahead of the curve on the latest trends and innovations that impact your work.

Plan your career by learning which skills are and will be in demand and how they fit together.

Make new contacts who can share experiences and introduce you to new opportunities.

Supplier-side Business Leaders

Stay ahead of the latest best practices and emerging capabilities that impact your competitive position.

Engage directly with potential clients, discuss their needs, and showcase your solutions.

Share perspectives with peers regarding current challenges, such as competing against commoditized services or attracting the right talent.

Supplier-side Insights Professionals

Get ahead of the curve on the latest trends and innovations that impact your work.

Plan your career by learning which skills are and will be in demand and how they fit together.

Interact with client-side professionals who can expand your awareness and understanding of what they need and why they need it.

Marketing Professionals

Explore how to integrate new insights approaches and technologies into your marketing function.

Learn how to rapidly gather and interpret insights to inform and refine marketing strategies.

Discover solutions and tools to optimize your team’s effectiveness and productivity.

Client Service Managers

Explore the latest technologies in market research to better understand and predict client needs.

Learn to improve the way you communicate complex data and findings to clients, providing clarity and actionable understanding.

Discover innovative solutions and strategies to manage client projects and deliver timely insights efficiently.

Product Managers

Learn how leading brands identify and apply market insights to develop winning products.

Explore the latest ways to discover how to engineer superior customer and user experiences into your products.

Stay on top of key market trends and emerging methods for uncovering and anticipating unmet needs.

Insights Startup Teams

Build connections with potential partners, mentors, investors, and industry leaders who can contribute to your startup’s growth.

Discover opportunities for business expansion and collaboration that you may not have considered before.

Learn how to effectively utilize data to identify and capitalize on new business opportunities.

University Students

Engage directly with the latest trends and technologies in market research and insights, providing a real-world perspective that complements academic learning and prepares you for future careers.

Connect with industry experts and open doors to mentorship, internships, and future career opportunities in the insights industry.

Enhance your understanding of how theoretical concepts are applied in professional settings through practical case studies and hands-on demonstrations.

February 18-19, 2025 Bangkok

Featured Speakers

Sanchita Ray

SVP - Head User & UX Research

Lazada

Pratt Hetrakul

Marketing Science Partner

Meta Thailand

Danielle Napattaloong

Head of Communications

GQ Apparel

David Took

Head of Insights, APAC

Edgewell Personal Care

Percival Pastrana

Senior Director, Consumer Science Innovation Hub

Mondelez International

Fitria Sabaruddin

Head of Research - Food & Ads Business

Gojek

Sanchita Ray

SVP - Head User & UX Research

Lazada

Pratt Hetrakul

Marketing Science Partner

Meta Thailand

Danielle Napattaloong

Head of Communications

GQ Apparel

David Took

Head of Insights, APAC

Edgewell Personal Care

Percival Pastrana

Senior Director, Consumer Science Innovation Hub

Mondelez International

Fitria Sabaruddin

Head of Research - Food & Ads Business

Gojek

Explore IIEX themes

Discover the topics, both strategic and tactical, that will be discussed at IIEX APAC 2025:

The AI Revolution

AI's transforming work,
what about value?

Innovation
Best Practices

Create new value for your
markets and grow

Thinking Like a Gamer

In-game experiences mold real-world thought

Cross-Cultural
Success

Optimize actions
across global markets

AgeTech & Digital Health

As the world ages,
technology evolves

Buying Into Sustainability

Will consumer behavior follow attitudes?

Implanting Your Brand

Deeper insights place you deeper in mind

Gen Z, Gen Alpha, & You

Tailor strategies for the rising generations

and many more in

60+

sessions

The AI Revolution

AI's transforming work,
what about value?

Innovation
Best Practices

Create new value for your
markets and grow

Thinking Like a Gamer

In-game experiences mold real-world thought

Cross-Cultural
Success

Optimize actions
across global markets

AgeTech & Digital Health

As the world ages,
technology evolves

Buying Into Sustainability

Will consumer behavior follow attitudes?

Implanting Your Brand

Deeper insights place you deeper in mind

Gen Z, Gen Alpha, & You

Tailor strategies for the rising generations

and many more in

60+

sessions

And there's more...

Bangkok

February 18-19, 2025

Exciting ideas. Exciting people

Great food and drinks. Healthy too

Networking with friends you don’t know yet

Learn. Discuss. Enjoy. Remember

Variety of session formats

Sign up for updates

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IIEX is supported by

IIEX APAC is supported by some of the most innovative companies in the industry, including our title sponsor, Bolt Insight.

What our attendees say

The event ran beautifully, the energy was pumping, the presentations were high quality and the Greenbook team on the ground were fantastic. We loved being a part of it.

Kathryn Topp

CEO & Founder, Yabble

I have been lucky enough to attend IIEX both in North America and Asia Pacific over the years and I always learn something as it’s usually the biggest ResTech show and tell around. With the pace of change picking up it is an excellent way to keep current.

Peter Harris

CRO, Advantage Group International

[IIEX APAC] was a great platform for industry players in showcasing their capabilities and insights with the ever-changing trends in market research. It was brimming with opportunities to connect with partners and organizations and how to support efforts in gathering better data and translating those to even better strategies.

Gabriel Gonzales

Global Account Manager, Civicom Marketing Research Services

It was wonderful meeting and networking with the best research minds at this event. So excited to be part of this market research industry forum that has evolved from a traditional feedback mechanism to new age technology and innovative solutions.

Aditi Bhonsle

Vice President, Borderless Access

I attended my very first Greenbook IIEX APAC event, one of the largest and most prestigious consumer insights events in the world. I had the opportunity to connect with insights leaders from some of the world's most dynamic brands such as Unilever, Google, The HEINEKEN Company, Meta, foodpanda, and Grab. It was a fantastic learning experience, and I left feeling inspired and energized.

Sargam Malani

Country Lead, Ipsos Digital

For suppliers

Grow your business with IIEX:
Explore sponsorship and exhibitor
opportunities

Expand your audience reach, generate new leads, and demonstrate
your thought leadership by partnering with Greenbook
for an upcoming virtual or in-person IIEX event.