IIEX Latin America

of attendees were HIGHLY SATISFIED
with speakers

of attendees would STRONGLY RECOMMEND IIEX to a colleague

of attendees used IIEX takeaways to INFLUENCE STRATEGIC DECISIONS

See the future at the Insight Innovation Exchange. For more than a decade, IIEX events have revealed emerging best practices and technology that nurture insights functions, businesses, and careers.

IIEX Latin America 2024 is the essential event for both the Latin American insights community and global professionals looking to understand and succeed in the LATAM consumer market. This conference is designed for those seeking to improve their market research and develop effective marketing strategies within this unique region.

At IIEX Latin America, you will find a blend of local expertise and international perspectives, making it the ideal place to gain comprehensive insights into the Latin American market. The event provides an opportunity to connect with leading professionals from around the world, all focused on exploring the challenges and opportunities for market engagement.

You’ll have the opportunity to meet with global thought leaders, innovators, marketing leaders, and learn from brands that are using advanced technologies to create culturally attuned marketing strategies. This experience will not only deepen your understanding of market research and insights in the current LATAM landscape, but will enable you to contribute to shaping the future of the industry over the next decade.

Join us at IIEX Latin America to bridge the gap between global expertise and local insights, gaining the tools and connections necessary for success in one of the world’s most dynamic consumer markets.

Why attend

Discover the latest innovations

Uncover emerging trends and advanced tools that are redefining the boundaries of market research and setting new industry standards.

Strengthen your professional network

Connect with hundreds of the most forward-looking thinkers in the industry, and forge powerful connections that will last long after the event.

Prepare for future success

Discover the innovations, methodologies, and best practices that are critical for the growth and sustainability of your insights-driven business and career.

Who should attend

Brand-side Business Leaders

Brand-side Insights Professionals

Supplier-side Business Leaders

Supplier-side Insights Professionals

Marketing Professionals

Client Service Managers

Product Managers

Insights Startup Teams

University Students

Build your business case for insights work that convinces stakeholders to invest in it.

Learn how to reduce costs, increase productivity, and deliver more valuable insights.

Forge strategic partnerships and expand your network.

Brand-side Business Leaders

Build your business case for insights work that convinces stakeholders to invest in it.

Learn how to reduce costs, increase productivity, and deliver more valuable insights.

Forge strategic partnerships and expand your network.

Brand-side Insights Professionals

Get ahead of the curve on the latest trends and innovations that impact your work.

Plan your career by learning which skills are and will be in demand and how they fit together.

Make new contacts who can share experiences and introduce you to new opportunities.

Supplier-side Business Leaders

Stay ahead of the latest best practices and emerging capabilities that impact your competitive position.

Engage directly with potential clients, discuss their needs, and showcase your solutions.

Share perspectives with peers regarding current challenges, such as competing against commoditized services or attracting the right talent.

Supplier-side Insights Professionals

Get ahead of the curve on the latest trends and innovations that impact your work.

Plan your career by learning which skills are and will be in demand and how they fit together.

Interact with client-side professionals who can expand your awareness and understanding of what they need and why they need it.

Marketing Professionals

Explore how to integrate new insights approaches and technologies into your marketing function.

Learn how to rapidly gather and interpret insights to inform and refine marketing strategies.

Discover solutions and tools to optimize your team’s effectiveness and productivity.

Client Service Managers

Explore the latest technologies in market research to better understand and predict client needs.

Learn to improve the way you communicate complex data and findings to clients, providing clarity and actionable understanding.

Discover innovative solutions and strategies to manage client projects and deliver timely insights efficiently.

Product Managers

Learn how leading brands identify and apply market insights to develop winning products.

Explore the latest ways to discover how to engineer superior customer and user experiences into your products.

Stay on top of key market trends and emerging methods for uncovering and anticipating unmet needs.

Insights Startup Teams

Build connections with potential partners, mentors, investors, and industry leaders who can contribute to your startup’s growth.

Discover opportunities for business expansion and collaboration that you may not have considered before.

Learn how to effectively utilize data to identify and capitalize on new business opportunities.

University Students

Engage directly with the latest trends and technologies in market research and insights, providing a real-world perspective that complements academic learning and prepares you for future careers.

Connect with industry experts and open doors to mentorship, internships, and future career opportunities in the insights industry.

Enhance your understanding of how theoretical concepts are applied in professional settings through practical case studies and hands-on demonstrations.

Past Speakers

Paula Guarin

Head of Consumer Insights, Market Research & Analytics

Visa

Pamela González

Insights & Measurement Sr. Manager Latam

Amazon Ads

Lina Roncancio

Advertising Measurement, Data & Insights Latam Director

NETFLIX

Mariana Camillo

CX Research Manager

Itaú

Asha Parmar

Associate Director

C Space

Mónica Hernández

Shopper Insights Latin America Director

Pepsico

Paula Guarin

Head of Consumer Insights, Market Research & Analytics

Visa

Pamela González

Insights & Measurement Sr. Manager Latam

Amazon Ads

Lina Roncancio

Advertising Measurement, Data & Insights Latam Director

NETFLIX

Mariana Camillo

CX Research Manager

Itaú

Asha Parmar

Associate Director

C Space

Mónica Hernández

Shopper Insights Latin America Director

Pepsico

View all speakers

Explore IIEX themes

Discover the topics, both strategic and tactical, that will be discussed at IIEX Latin America 2024:

Empathy vs. Chaos

Can brands connect
in turbulent times?

Cultural
Insights Now!

More important
than ever?

Research & Regulation

AI joins PII as ward of the state

AI Impact
on Research

How does it stack up against
traditional?

Sustainable
Innovation

Can it be "sustainable"
if it's AI-driven?

Breaking Down Silos

Data democracy or
analytics anarchy?

AI in Qual

Analyst, moderator, or respondent?

Data-Driven Leadership

Data culture: enable,
lead - or survive?

and many more in

89

sessions

Empathy vs. Chaos

Can brands connect
in turbulent times?

Cultural
Insights Now!

More important
than ever?

Research & Regulation

AI joins PII as ward of the state

AI Impact
on Research

How does it stack up against
traditional?

Sustainable
Innovation

Can it be "sustainable"
if it's AI-driven?

Breaking Down Silos

Data democracy or
analytics anarchy?

AI in Qual

Analyst, moderator, or respondent?

Data-Driven Leadership

Data culture: enable,
lead - or survive?

and many more in

89

sessions

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What our attendees say

IIEX always achieves the most resonance between users and providers of research services by truly showing the latest and most innovate yet applicable trends in the industry.

Walter Mucchiut

Country Chairman- Venezuela, NMSBA

I love the high level of good energy and vibes that come out of the conference. It felt like a industry was becoming alive again. Fantastic!

Patricio Pagani

Co-founder, The Black Puma

Congratulations to the entire GreenbooK team and others involved in the event for their dedication, mystique, and passion for what they do, which, believe me, they manage to convey. That is the driving force behind making the editions of IIEX a great experience.

Verónica de Lima

THINK-IN

IIEX Latam events are those I attend with huge enthusiasm every year. The atmosphere these guys create is always inviting and cheerful – the best place to make your relationships with the current clients more profound as well as to establish new connections. The agenda – and this is my favorite part – is always innovative, engaging and full of practical cases from smartest peers. Also the fact you could approach any speaker and go even deeper with the findings you’re interested in – everyone is very open and passionate about innovative research – so cool!

Lana Babii

CoolTool Inc.

IIEX LATAM was the best learning and teaching stage that we have experienced. The opportunity to learn about trends, insights, and innovation from professionals in the field, as well as to create a community, is the most important reason why I intend not to miss another one of your events.

Catalina García

For suppliers

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