Revolutionary market research technology. Future-defining insight innovations. See the Future First at IIEX!
For more than a decade, Insight Innovation Exchange (IIEX) events have served as the predictor of best practices in the insights industry.
Get ready for IIEX North America 2024, the landmark gathering for industry visionaries, brand leaders, and innovators in the world of market research and consumer insights. This event is your opportunity to plunge into groundbreaking sessions, roundtables, and immersive experiences, exploring the latest technologies, methodologies, and emerging trends set to shape the future of our industry.
Picture yourself in dynamic discussions on vital topics like tech-driven market research, the application of generative AI, and the transformation of insights into action. This is your chance to be at the forefront of discovering and defining the industry's upcoming best practices.
Save the date for April 17-18, 2024
Discovering the latest innovations
With multiple tracks addressing the latest in research tech and advanced methodologies, attendees heard firsthand how global leaders are adapting to client-side challenges.
Taking Networking to the next level
With curated small group discussions and immersive think tanks, IIEX events provide enhanced networking opportunities for all of our attendees.
Celebrating the future of Insights
1,000+ market research and consumer insights professionals explore the latest innovations, methodologies, and emerging best practices.
Greenbook Proudly partners with top innovators in the market research and insight industry — and we invite your organization to join us for IIEX North America in 2024.
Showcase your dedication to innovation and enhance your reputation as an industry leader.
2023 FEATURED SPEAKERS
Human Insights Manager
Founder and Managing Director
Consumer Insights Strategist
Publix Super Markets, Inc.
Head of Global Strategic Alliances
Senior Director, Consumer Insights
Senior Director Insights & Cultural Intelligence
IIEX North America saw record attendance from Brand-side Buyers, as well as Suppliers!
Regardless of your tenure or role in the insights business, there is something at IIEX North America directly applicable to your interests and challenges.
Brand-side Business Leaders
Benchmark yourself against other brands in your industry
Discover ways to energize your teams and develop their skill sets
Uncover promising innovations in resTech and insights analytics
Learn how to reduce costs, increase your teams’ productivity and improve the research quality
Analyst and Insights Teams at Brands
Explore the tools your company is keen to adopt through presentations and hands-on demos
Add your voice on issues shaping the industry’s future in the immersive Think Tank Tent
Meet the suppliers who already support your company’s projects to learn what’s new in their tool kits.
Network with other emerging professionals to share career building tips
Business Leaders at Suppliers
Network with Buyers who are a perfect fit for your services
Gain competitive intelligence to differentiate your solutions
Gather data on buyers’ needs, to hone your go-to-market message
Use BrainDates and other immersive experiences to connect with peers, prospects, and perhaps your next new hire
Insights Practitioners at Suppliers
Learn how brands (and your company’s competitors) are applying the latest insights innovations
Meet clients face-to-face, and get to know them as partners and people
Learn first-hand how your peers are building career accelerating skills
Network and develop connections that will live beyond the event itself
WHAT ATTENDEES SAY ABOUT IIEX NA
IIEX North America is supported by some of the most innovative companies in the industry, including our title sponsor,
The Logit Group.
of attendees said they would recommend IIEX to a friend
of attendees gained actionable takeaways to influence more strategic decisions
of attendees said that they were satisfied with the speakers
Any questions for the IIEX team?
Drop us a line and we'll get back to you.
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