- Benchmark yourself against other brands in your industry
- Discover ways to energize your teams and develop their skill sets
- Uncover promising innovations in resTech and insights analytics
- Learn how to reduce costs, increase your teams’ productivity and improve the research quality
- Explore the tools your company is keen to adopt through presentations and hands-on demos
- Add your voice on issues shaping the industry’s future in the immersive Think Tank Tent
- Meet the suppliers who already support your company’s projects to learn what’s new in their tool kits.
- Network with other emerging professionals to share career building tips
- Network with Buyers who are a perfect fit for your services
- Gain competitive intelligence to differentiate your solutions
- Gather data on buyers’ needs, to hone your go-to-market message
- Use BrainDates and other immersive experiences to connect with peers, prospects, and perhaps your next new hire
- Learn how brands (and your company’s competitors) are applying the latest insights innovations
- Meet clients face-to-face, and get to know them as partners and people
- Learn first-hand how your peers are building career accelerating skills
- Network and develop connections that will live beyond the event itself
Emotion, Empathy, and Joy: Connective tissue for Engaging Consumers
Trends, Cultural Anthropology and Inclusivity as Tools for Consumer Understanding
Generative AI: How to Use it, Safely and Effectively
Improving Participant Experience to Get Better Research Results
Data, Data, Data... it’s about Quality, Science, Privacy and Analytics
Innovations that Stick: in Products, Methods and Research Technologies
New Thinking in CX, UX and MRX
Boost your Brands, Boost your Teams! Strategies that Work to Drive Growth
Beyond CPG: How Insights are Key to Fueling Customer Experience in Retail, Financial Services and Tech
Welcome to
IIEX North America
The Insight Innovation Exchange
Ten years ago, GreenBook embarked on a simple idea: Could we create opportunities for market research leaders to share ideas, collaborate and define the future of insights?
And the Insight Innovation Exchange (IIEX) conference series was set in motion.
Our goal was to bring the most disruptive start-ups, new technologies, and ideas into the evolving insights, analytics, and customer experience industry, placing a bet on what would become the most widely adopted “best practices” of the future.
Well, the future is now, and we have some pretty remarkable evidence that our simple idea was a game-changer for our industry.
Please join your colleagues in this year’s IIEX NA event to continue co-creating and predicting the future of insights. What we start here will change the world of insights as we know it.
Countdown to the Conference
87%
of attendees said they would recommend IIEX to a friend
91%
of attendees gained actionable takeaways to influence more strategic decisions
90%
of attendees said that they were satisfied with the speakers
Discover
the latest
innovations
With multiple tracks addressing the latest in research tech and advanced methodologies, you will hear firsthand how global leaders are adapting to client-side challenges.
Connect
with other
attendees
Rekindle relationships with old colleagues, start powerful conversations, and build partnerships with new contacts that will continue after the event.
Celebrate
the future
we co-create
Join colleagues who are leveraging the power of innovations to define and predict the future of insights.
IIEX North America is supported by some of the most innovative companies in the industry
Who Should Attend
Brands are BACK! Attendance at APAC and EU IIEX events this year saw record attendance from Brand-side Buyers, as well as Suppliers, and IIEX North America is on track to repeat the momentum.
Regardless of your tenure or role in the insights business, there is something at IIEX North America directly applicable to your interests and challenges.
Brand-side Business Leaders
Analyst and Insights Teams at Brands
Business Leaders at Suppliers
Insights Practitioners at Suppliers
What Attendees Say About IIEX
Conference Themes
Speakers will address areas of interest for both Buyers and Suppliers including:
Immersive and Engaging!
IIEX North America brings you into a totally immersive environment that allows for maximum participation in experiences that inspire, educate, stimulate real game-changing ideas, and unique ways to engage with other attendees.
Check out our BrainDates, the Think Tank Tent, our GreenBook GreenRooms for networking with peers in organizations like QRCA, WiRe, and The Insights Career Network, and our exciting sponsors’ and exhibitors’ stations.
IIEX North America is supported by some of the most innovative companies in the industry, including our title sponsor, The Logit Group.
For information regarding how you can still participate in IIEX NA 2023 and promote your brand and supplier services, please contact sales@greenbook.org.
