- Benchmark yourself against other brands in your industry
- Discover ways to energize your teams and develop their skill sets
- Uncover promising innovations in resTech and insights analytics
- Learn how to reduce costs, increase your teams’ productivity and improve the research quality
- Explore the tools your company is keen to adopt through presentations and hands-on demos
- Add your voice on issues shaping the industry’s future in the immersive Think Tank Tent
- Meet the suppliers who already support your company’s projects to learn what’s new in their tool kits.
- Network with other emerging professionals to share career building tips
- Network with Buyers who are a perfect fit for your services
- Gain competitive intelligence to differentiate your solutions
- Gather data on buyers’ needs, to hone your go-to-market message
- Use BrainDates and other immersive experiences to connect with peers, prospects, and perhaps your next new hire
- Learn how brands (and your company’s competitors) are applying the latest insights innovations
- Meet clients face-to-face, and get to know them as partners and people
- Learn first-hand how your peers are building career accelerating skills
- Network and develop connections that will live beyond the event itself
Revolutionary market research technology.
Future-defining insight innovations.
See the Future First at IIEX!
For more than a decade, Insight Innovation Exchange (IIEX) events have served as the predictor of best practices in the insights industry.
Get ready for IIEX North America 2024, the landmark gathering for industry visionaries, brand leaders, and innovators in the world of market research and consumer insights. This event is your opportunity to plunge into groundbreaking sessions, roundtables, and immersive experiences, exploring the latest technologies, methodologies, and emerging trends set to shape the future of our industry.
Picture yourself in dynamic discussions on vital topics like tech-driven market research, the application of generative AI, and the transformation of insights into action. This is your chance to be at the forefront of discovering and defining the industry's upcoming best practices.
Discovering
the latest
innovations
With multiple tracks addressing the latest in research tech and advanced methodologies, attendees heard firsthand how global leaders are adapting to client-side challenges.
Taking Networking
to the
next level
With curated small group discussions and immersive think tanks, IIEX events provide enhanced networking opportunities for all of our attendees.
Celebrating
the future of Insights
1,000+ market research and consumer insights professionals explore the latest innovations, methodologies, and emerging best practices.
CALL FOR SPEAKERS
We are now accepting speaker applications for IIEX NORTH AMERICA 2024!
We’re inviting all resTech pioneers and brand leaders who are breaking ground in market research and insight innovation to take the stage to spotlight unique solutions and cutting-edge best practices that are elevating business strategies, decisions, and careers in MRX.
2023 SPEAKERS
Who Attends
IIEX North America saw record attendance from Brand-side Buyers, as well as Suppliers!
Regardless of your tenure or role in the insights business, there is something at IIEX North America directly applicable to your interests and challenges.
Brand-side Business Leaders
Analyst and Insights Teams at Brands
Business Leaders at Suppliers
Insights Practitioners at Suppliers
WHAT ATTENDEES SAY ABOUT IIEX NA
87%
of attendees said they would recommend IIEX to a friend
91%
of attendees gained actionable takeaways to influence more strategic decisions
90%
of attendees said that they were satisfied with the speakers
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