of attendees were HIGHLY SATISFIED
with speakers
of attendees would STRONGLY RECOMMEND IIEX to a colleague
of attendees used IIEX takeaways to INFLUENCE STRATEGIC DECISIONS
Join us at IIEX to find inspiration,
make connections, and discover solutions
to grow insights through innovation.
See the future first at the Insight Innovation Exchange. For more than a decade, IIEX events have revealed emerging best practices and technology that nurture insights functions, businesses, and careers.
Join us on April 17-18, 2024
Get ready for IIEX North America 2024, the landmark gathering for industry visionaries, brand leaders, and all professionals who want to grow their businesses and careers in the research, analytics, and insights industry.
IIEX NA is your opportunity to discover groundbreaking ideas, engage in lively roundtables, and explore hands-on demos as you explore the latest technologies, methodologies, and trends that are shaping the future of insights.
Picture yourself in dynamic discussions on vital topics such as when to adopt automation for research processes, the opportunities and risks posed by generative AI, or how to transform insights into actions and establish the business case for continued insights work. This is your chance to get ahead of the curve and stay there.
Join us on April 17-18, 2024
Why attend
Discover the latest innovations
Industry leaders reveal how to reduce the cost and increase the speed of insights while delivering greater business value — and multiple tracks give you a variety of topics to choose from.
Take networking to the next level
With curated small group discussions and immersive think tanks, IIEX events stimulate networking that leads to new relationships, collaborations, and answers.
Prepare for future success
Join 1,000+ research and insights professionals exploring innovations, methodologies, and future practices that are critical to your insights work, business, and career.
Who should attend
Our Speakers
Ben Freedman
VP Commercial
New Culture
Aarti Bhaskaran
Global Head of Research
Snap, Inc.
Jason Cook
Sr. Manager, Research & Design
Dell Technologies
Amy Maret
Research & Thought Leadership Lead
Hubspot
Haley Swafford
Market Research Manager
Microsoft
Jay Treible
Director, Brand Insights & Strategy
E&J Gallo
Ben Freedman
VP Commercial
New Culture
Aarti Bhaskaran
Global Head of Research
Snap, Inc.
Jason Cook
Sr. Manager, Research & Design
Dell Technologies
Amy Maret
Research & Thought Leadership Lead
Hubspot
Haley Swafford
Market Research Manager
Microsoft
Jay Treible
Director, Brand Insights & Strategy
E&J Gallo
Explore IIEX themes
Discover the topics, both strategic and tactical, that will be discussed at IIEX NA 2024:
Sample
Quality
How to deal with
diminishing sample quality
Behavioral
Economics
When what you predict
doesn't match reality
The Case
for Insights
Make the business case for investing in insights
CX & UX Research
New methods enable a key
competitive advantage
Mining Unstructured Data
A complement to primary
research
AI & Data Collection
AI improves data
collection and
fights fraud
Automation & DIY
Improved performance, expanded capabilities
AI Ethics & Governance
How far to push,
how much to limit
And there's more...
Exciting ideas. Exciting people
Great food and drinks. Healthy too
Networking with friends you don’t know yet
Learn. Discuss. Enjoy. Remember
Variety of session formats
Sign up for updates
IIEX is supported by
IIEX North America is supported by some of the most innovative companies in the insights industry, including our title sponsor, The Logit Group.
What our attendees say
“
You often worry in a sales role if you are just a part of a transaction or if there are genuine connections. THANK YOU for reaffirming that while this is our career, we are building bonds and relationships that transcend research and insights.
“
Checking off my bucket list… my first ever insights conference! IIEX NA was a phenomenal learning experience that exceeded expectations of both content and community.
“
[Greenbook’s IIEX Team] put together one of the best conferences I’ve been to in my career!
“
IIEX is a great event for gaining exposure to new players and startups in the res-tech ecosystem, interesting use cases where business challenges and methods come together in the form of solutions, and having the opportunity to network with some of the best minds in our industry.
“
What I love most about IIEX is the energy! You really feel like you’re immersed in the beating heart of insights.
“
The content at IIEX was outstanding and timely. The connections and time spent with fellow researchers was second to none.
For suppliers
Grow your business with IIEX:
Explore sponsorship and exhibitor
opportunities
Expand your audience reach, generate new leads, and demonstrate
your thought leadership by partnering with Greenbook
for an upcoming virtual or in-person IIEX event.