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Understand consumer behavior like never before...
As marketers and market researchers, we’re in the business of producing and/or utilizing insights to understand our audiences. However, the best insights come from not only understanding your audience but seeking to understand the ‘why’ or behavioral science behind the choices and decisions they make.
Simply put, behavioral science is the biological, cognitive, and psychological analysis of what compels a consumer to behave or react in a specific way. When you combine that knowledge with additional market research, it becomes pure marketing magic!
Behavioral science: the MAGIC behind successful campaign strategies
At IIEX Behavior, you’ll hear from the leaders behind some of the most powerful behavioral science tools on the market. You’ll learn from client insights leaders who have adopted non-conscious measurement tools and behavioral marketing principles with transformative effects on their businesses. You'll also discover the best practices you need to predict customer behavior, which is more important than ever in 2022.
Learn how behavioral and neuro science are taking the market research world by storm and drive into real-life examples and use cases from brands like TikTok, McDonalds, AllState, and more.
Stay up to date on some of the most innovative Behavioral Science in the industry with our FREE session recordings from our 2021 Behavioral Science Insights Tech Showcase.
Imagined and produced by GreenBook, the IIEX is one of the largest and most prestigious consumer insights events in the world. Join us and experience what you've been missing...
Stay up to date on all things Behavioral Science with fresh new perspectives from industry experts and their experiences with Behavioral Science on the GreenBook Blog!
Thank you to our IIEX Behavior Title Sponsor