Consumer Behavior: Measure it. Understand it. Drive it.
Looking to better leverage the new wave of consumer behaviors? We’ve got you covered.
Timelier than ever before, the virtual event IIEX Behavior explores advances in behavioral science and provides real-world applications to the ever-changing purchasing climate. As consumer behavior shifts dramatically, both researchers and brands are looking to understand, measure, and drive these new habits. If you want to stay ahead of these trends, you won’t want to miss IIEX.
hear what the futurists of behavioral science are creating.
learn how to apply these ideas to your own research.
Join a worldwide audience of like-minded peers who are obsessed with creating and innovating. Now a virtual experience, IIEX is more global than ever!
Choose your own experience.
With multiple tracks of live and on-demand content—there is something for everyone. IIEX agendas are designed for your full team to attend. Come together for the plenary sessions, and divide and conquer the split track sessions.
Connect with other attendees.
At IIEX, you’re not just a small fish in a big pond. Deep dive in break out sessions with small groups of fellow attendees. Get your burning questions answered by industry experts during drop-in office hours. Get into the nitty-gritty with ‘Braindate’ workshops.
Meet ‘face-to-face’ with new business partners.
Most IIEX attendees say that their favorite part of the event is the Private Meeting Program. Great news—you can now join virtually! Private Meetings are the best and most unique way that we connect brand and vendor attendees. (Register early to receive access).
We Are Live In
IIEX is imagined and presented by GreenBook.
IIEX is part of GreenBook’s mission to connect marketers and market researchers with the people, information, and ideas that will generate big results for your companies. We pride ourselves on providing free resources and content that keep insights professionals connected and ahead of the game.