As marketers and market researchers, we’re in the business of producing and/or utilizing insights to understand our audiences. However, the best insights come from not only understanding your audience but seeking to understand the ‘why’ or behavioral science behind the choices and decisions they make.
Simply put, behavioral science is the biological, cognitive, and psychological analysis of what compels a consumer to behave or react in a specific way. When you combine that knowledge with additional market research, it becomes pure marketing magic!
Behavioral science: the MAGIC behind successful campaign strategies
At IIEX Behavior, you’ll hear from the leaders behind some of the most powerful behavioral science tools on the market. You’ll learn from client insights leaders who have adopted non-conscious measurement tools and behavioral marketing principles with transformative effects on their businesses. You'll also discover the best practices you need to predict customer behavior, which is more important than ever in 2022.
Learn how behavioral and neuro science are taking the market research world by storm and drive into real-life examples and use cases from brands like TikTok, McDonalds, AllState, and more.